"The Tyranny of Pink"
Article
Excerpts...
"Pink is just the marketer's way of getting at girls' psyches," says Sue Palmer, former headteacher, literacy guru and author of the bestselling Toxic Childhood. "It's grooming them for a lifetime of consumption. Companies started marketing to very young children in the 90s, when they discovered that babies could recognise logos before the age of one."
"People think it is harmless enough," says Lyn Mikel Brown, psychologist, activist and co-author of Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes, "but we don't see the full picture. When you put all the little pink things together and see how girls' choices are narrowed, how the marketers have created desire in little girls to express their uniqueness through accessories, you realise how pernicious it is."
"Must confidence be inextricably linked with gorgeousness and glamour so young? I want my daughter to feel OK on the inevitable days when she looks like an old dishcloth, too. The message here seems to be that the way to happiness is to look gorgeous - and the same as everyone else."
[!]
Pink is not inherently bad-- no, light red is not to blame. There is some truth to this article I think.
Excerpts...
"Pink is just the marketer's way of getting at girls' psyches," says Sue Palmer, former headteacher, literacy guru and author of the bestselling Toxic Childhood. "It's grooming them for a lifetime of consumption. Companies started marketing to very young children in the 90s, when they discovered that babies could recognise logos before the age of one."
"People think it is harmless enough," says Lyn Mikel Brown, psychologist, activist and co-author of Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes, "but we don't see the full picture. When you put all the little pink things together and see how girls' choices are narrowed, how the marketers have created desire in little girls to express their uniqueness through accessories, you realise how pernicious it is."
"Must confidence be inextricably linked with gorgeousness and glamour so young? I want my daughter to feel OK on the inevitable days when she looks like an old dishcloth, too. The message here seems to be that the way to happiness is to look gorgeous - and the same as everyone else."
[!]
Pink is not inherently bad-- no, light red is not to blame. There is some truth to this article I think.
posted by kelly at
9:21 PM
4 Comments:
Marketing toward young children was begun way before the 1990's...there's regulations going back to the 70's addressing it. Granted the de-regulation of the 1980's has lessen the restrictions there were some new ones passed in the 1990's. I've taken an entire class on advertising this quarter, booyah. Andrew.
Thanks for the constructive input, Andrew!
Actually Andrew, marketers have only begin advertising to "very young children" (as stated in the article) since the 90s. It wasn't until then that marketers even knew the advantages of advertising to toddlers and younger.
Oh, and that isn't even the point of the article. The point has a lot to do with girls/women and how marketers create how they are supposed to be or meant to be - which is something I have always been super anti about being a tomboy and all.
And... you're a boy so you don't exactly understand the trials and tribulations that woman go through because of the media. Don't even get me started.
Don't listen to Emily Kelly, I'm using super secret knowledge that they just started teaching after Emily graduated...the university was waiting for her to get out before they released this new info. Tell her to "get started" on her own blog, which needs updating. By the way, hopefully things have been going well for your spring. The doctor said I was allowed to be up and around now so maybe I can make it out to see you at church or something? That is if ct still exists and you go and other factors that have no doubt changed in the 5 weeks I've been MIA. Andrew.
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